Building the future of beginner fitness
We're on a mission to make fitness accessible to everyone, starting with those who need it most - complete beginners.
Our Mission
At BurnXLabs, we believe everyone deserves access to personalized fitness guidance, regardless of their experience level or background.
Traditional fitness apps assume you already know what you're doing. They throw complex workouts at you, use confusing terminology, and expect you to keep up. We're different.
BurnX is built from the ground up for people who are just starting their fitness journey. Our AI coach understands that you might not know what a "superset" is, or how to properly do a push-up. And that's perfectly okay.
People want to start their fitness journey but don't know where to begin
Our Values
Accessibility First
Fitness should be for everyone. We remove barriers, simplify complexity, and make starting easy.
Empathy Driven
We understand the fear and uncertainty of starting. Our approach is encouraging, never intimidating.
Progress Powered
Small wins lead to big changes. We celebrate every step forward, no matter how small.
Meet the Team
A passionate group of fitness enthusiasts, AI engineers, and designers working to democratize fitness.
Sarah Chen
CEO & Co-founder
Former Google AI researcher passionate about making technology more human-friendly.
Marcus Johnson
CTO & Co-founder
Ex-Apple engineer who believes great technology should feel magical, not complicated.
Dr. Emily Rodriguez
Head of Fitness Science
Sports scientist dedicated to evidence-based fitness that works for real people.
Our Story
BurnXLabs started with a simple observation: millions of people want to get fit, but the fitness industry isn't built for beginners.
Our founder, Sarah, watched her mom struggle with fitness apps that assumed she knew how to do a burpee or what HIIT meant. Apps that made her feel inadequate instead of empowered. That's when she realized technology could do better.
Partnering with Marcus and Dr. Emily, they set out to build something different. An AI fitness coach that remembers what it's like to be a beginner. One that explains things clearly, adapts to your pace, and celebrates your progress.
Today, we're building BurnX to be the fitness companion we wish existed when we started our own journeys. Because everyone deserves to feel confident, capable, and supported on their path to better health.
Ready to start your fitness journey?
Join thousands waiting for the fitness app that finally gets beginners.
Join the Waitlist